With technology always improving, different aspects of real estate marketing have kept gaining higher levels of perfection. The same goes for real estate photography and the amount of effort and quality of equipment it takes.
With the right determination for taking adequate photos of your property, you also need the correct equipment.
Let’s look into the essential equipment required for professional real estate photography.
Real Estate Photography Equipment
There are few key essentials required in order to take the best pictures for your real estate listings.
Camera Quality
Cameras have had a massive increase in terms of quality over the last decade, and they keep getting better. However, no matter how good the quality of your phone’s camera is, you need to ensure that you acquire a professional high-quality camera.
High-quality cameras give you the benefit of getting a 1:1 ratio, especially with a large full-frame sensor. However, you can also use a wide-angle lens for your pictures, but it would help to remember that they can cause loss of space in the images.
There are other important features that high quality cameras have, such as setting shutter speed, aperture and ISO manually. Since property pictures depend heavily on the lighting of the surrounding area, make sure to get a camera with a great sensor.
Wide-Angle Lens
While it can sometimes be detrimental, wide-angle lenses have their place when it comes to real estate photography. Ensuring the best pictures of the property’s rooms and the property itself often requires a wide-angle lens.
Having one and not needing it is better than needing it and not having it, right? On top of that, utilizing the wide-angle lens’ concave view can allow the viewer to view it as if they were in the room itself.
Photo Edits
Editing photos are now customary whether it be your own pictures or pictures for your real estate social media profile. There are various editing softwares now available on the market, all of which allow you to elevate your pictures to the next level.
Editing pictures can not only help in capturing what you want efficiently, but also to remove the clutter in pictures if you do not want them there.
However, it is also important to ensure that you do not distort the property or its features from what it truly is by editing the pictures too much.
Tripod
Having a camera is all well and good, however you need something to hold that camera at the right position, angle and holding it steadily. A tripod is extremely necessary for this task, and they allow you to take the same image at different times with different settings in place.
For example, you could have taken a picture at dawn but the picture might look better at dusk at the same angle and placement. Having a tripod at the right spot to ensure you can get multiple shots will allow you to compare the same pictures and choose the best one.
Lens Filters
You might notice when going through other real estate websites and checking their listings to find trees being as green as in a movie or the sky being as blue in movies; well they are taken through lens filters.
Utilizing polarizing filters, you can change specific areas of pictures when taking them, so that they pop out more on your listing. This not only helps you take better pictures with more picturesque scenery, but it will also attract more people.
Light Meter
Finding out the perfect amount of light required for a picture can be exhausting and time wasting. However, that is where the light meter comes in.
Technology can be really useful, especially a light meter when it comes to real estate photography. The light meter tells you the right amount of exposure needed to get the best picture.
If you get a good enough camera, you will notice one built into it, however, the issue with them is that they measure the light hitting the camera and not the area of the picture you are taking. Thus, getting an external one will allow you to find the best settings for the picture you want to take.
Conclusion
Taking pictures for your real estate website or listing specifically requires a lot of poise to ensure you get the best ones.
However, ensuring you have the right equipment ready is key. Getting the best camera you can is essential, and all of the steps following through is also really important. Some help in getting the correct settings ready, while others help you set yourself up right.
Overall, all of the equipment play into each other’s hand and allow you to get the best pictures for your real estate listing. With the world of real estate being so competitive, you need to ensure that you stick out from the rest, and ensuring you have a grasp on creating the best listing possible is a great step to take.
